Tag Archive: personal opinion


Naturally the past 2 weeks has seen posts, articles, videos, 5 hour TV programmes and radio shows detailing the ‘Best of 2009’  and looking ahead to the possible highlights of 2010.

While I am undoubtedly biased, the majority of posts, particularly from those writing with a technology background, have noted the significance of social media.  Certainly social media has had an impact in terms of business practice, digital communication etc., however I can’t help but feel that it has been vitally important on a more basic level.

Watching the news over the festive season it was impossible to ignore events in Iran – despite the fact that all conventional journalistic methods had been blocked by the Iranian leadership.  Thanks to Twitter (amongst other vehicles) the people of Iran could publicise themselves, and as such I, sat in snowy Lincolnshire, was given visual access to events I would have previously been unable to see.

Of course there have always been ways in which information has been sent from events that were not ‘allowed’ to be seen – however it can certainly be argued that the mass popularity and availability of social media tools have given more people, of various technical abilities, the chance to show the world their news.

I spend a LOT of time explaining social media, and my role in it to people, and I feel that now I have a valuable example of its importance.  It’s not really about whether Ashton Kutcher can get get 1 million followers before Ted Turner et al, it’s not about breaking your life into 140 character pieces and its not about putting the pictures from your last birthday party online, although all of these examples are great in terms of entertainment. Instead its about the people of Iran sharing their lives with us, seeing the miracle of the US Airways plane landing safely in the Hudson practically live and witnessing my generation standing up for their opinions at the G20 protests – amongst many other examples.

For me, it’s about making the digital world available to the majority – for them to engage, educate and share their world with others.

I’ve talked to bloggers, both personally and professionally and they nearly always say that the first post is the hardest…I was sceptical as quite frankly, many of these people were NEVER lost for words…but you know what, they were right!

I think it’s like when you go into that exam that you are actually prepared for – it’s almost as if you have so much information that you can’t get it down on the page…I love to communicate: I tweet, I use Facebook, I comment on blogs, I email, I Skype and I IM…it seems I just have too much to say:)

So this blog is my ultimate communication device – a place to cover the things that interest/irritate/entertain me – hopefully without boring/offending/misrepresenting people.  It will cover my passions, an eclectic mix from the sublime to the ridiculous including social media, social recruiting, digital marketing, entertainment news, music, sports and quite frankly anything else that catches my eye.

I am a fan of debate and discussion so get involved:) I will do my best to provide fodder:)