Tag Archive: YouTube


Naturally the past 2 weeks has seen posts, articles, videos, 5 hour TV programmes and radio shows detailing the ‘Best of 2009’  and looking ahead to the possible highlights of 2010.

While I am undoubtedly biased, the majority of posts, particularly from those writing with a technology background, have noted the significance of social media.  Certainly social media has had an impact in terms of business practice, digital communication etc., however I can’t help but feel that it has been vitally important on a more basic level.

Watching the news over the festive season it was impossible to ignore events in Iran – despite the fact that all conventional journalistic methods had been blocked by the Iranian leadership.  Thanks to Twitter (amongst other vehicles) the people of Iran could publicise themselves, and as such I, sat in snowy Lincolnshire, was given visual access to events I would have previously been unable to see.

Of course there have always been ways in which information has been sent from events that were not ‘allowed’ to be seen – however it can certainly be argued that the mass popularity and availability of social media tools have given more people, of various technical abilities, the chance to show the world their news.

I spend a LOT of time explaining social media, and my role in it to people, and I feel that now I have a valuable example of its importance.  It’s not really about whether Ashton Kutcher can get get 1 million followers before Ted Turner et al, it’s not about breaking your life into 140 character pieces and its not about putting the pictures from your last birthday party online, although all of these examples are great in terms of entertainment. Instead its about the people of Iran sharing their lives with us, seeing the miracle of the US Airways plane landing safely in the Hudson practically live and witnessing my generation standing up for their opinions at the G20 protests – amongst many other examples.

For me, it’s about making the digital world available to the majority – for them to engage, educate and share their world with others.

While I am very aware of the benefits that Social Media brings to a marketing strategy – I think that looking into 2010, brands will have to see Social Media as a tool across the whole of their business.

In this regard, I was so pleased to see a national brand such as Telstra embrace the benefits, and acknowledge the limitations of social media in the workplace.

Companies could do a lot worse than take on the concepts that Telstra are advocating – while policies must be put in place regarding the safeguarding of brand reputation and information dissemination, seeing staff that are social media savvy as ambassadors for your company is vital, in my humble opinion.

I would love to hear opinions re the Telstra videos (the intro is below), the concept, and whether there are any elements you feel they are missing.  I am a fan – I even like that they have made the videos in a comic-book style, but without being patronising or cheesy – but am ready to be proved wrong, and happy to discuss:)